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static/data/instagram-monetary.csv
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static/data/instagram-monetary.csv
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currency,unit,name,explanation,value,platform,geography_year,variable_class,reliability,source
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USD,total,acquisition_price_2012,Facebook paid this amount to acquire Instagram in 2012.,1000000000,Instagram,Global / 2012,raw,exploratory,https://backlinko.com/instagram-users
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USD,total,valuation_feb_2011,Instagram valuation after reaching 1 million monthly active users (MAU = monthly active users).,25000000,Instagram,Global / 2011,raw,exploratory,https://backlinko.com/instagram-users
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USD,annual revenue,us_ad_revenue_2026,Projected annual Instagram advertising revenue in the United States.,42520000000,Instagram,United States / 2026,raw,exploratory,https://sproutsocial.com/insights/instagram-stats/
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USD,CPC,avg_cpc_feed_ad,Average cost per click (CPC) for an Instagram feed advertisement.,3.35,Instagram,Not specified / cited on 2026 page,raw,exploratory,https://sproutsocial.com/insights/instagram-stats/
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USD,CPC,avg_cpc_story_ad,Average cost per click (CPC) for an Instagram Story advertisement.,1.83,Instagram,Not specified / cited on 2026 page,raw,exploratory,https://sproutsocial.com/insights/instagram-stats/
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USD,total sales,instagram_shopping_gmv,Estimated gross merchandise value (GMV = total value of goods sold) attributed to Instagram Shopping.,40000000000,Instagram,Global / 2025 page,raw,exploratory,https://www.measure.studio/post/instagram-statistics
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USD,per MAU,acquisition_cost_per_mau_2012,Facebook acquisition price divided by roughly 30 million monthly active users (MAU = monthly active users) at the time of acquisition.,33.33,Instagram,Global / 2012,derived,exploratory,https://backlinko.com/instagram-users
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USD,per user-year,revenue_per_us_ad_user_year,"Projected United States Instagram advertising revenue divided by United States Instagram ad audience, producing revenue per monetizable user per year.",236.35,Instagram,United States / 2026,derived,exploratory,https://sproutsocial.com/insights/instagram-stats/; https://backlinko.com/instagram-users
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USD,per user-month,revenue_per_us_ad_user_month,"Projected United States Instagram advertising revenue per monetizable user per month, derived from annual revenue per ad-reachable user.",19.7,Instagram,United States / 2026,derived,exploratory,https://sproutsocial.com/insights/instagram-stats/; https://backlinko.com/instagram-users
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USD,per user-day,revenue_per_us_ad_user_day,"Projected United States Instagram advertising revenue per monetizable user per day, derived from annual revenue per ad-reachable user.",0.648,Instagram,United States / 2026,derived,exploratory,https://sproutsocial.com/insights/instagram-stats/; https://backlinko.com/instagram-users
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USD,per active user-year,revenue_per_us_active_user_year,"Projected United States Instagram advertising revenue divided by estimated active Instagram users in the United States, producing revenue per active user per year.",296.93,Instagram,United States / 2026,derived,exploratory,https://sproutsocial.com/insights/instagram-stats/; https://backlinko.com/instagram-users
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USD,per minute,revenue_per_user_minute_73m,"Projected United States Instagram advertising revenue per monetizable user-minute, assuming 73 minutes of daily Instagram use.",0.00887,Instagram,United States / 2026 scenario,derived,exploratory,https://sproutsocial.com/insights/instagram-stats/; https://backlinko.com/instagram-users
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USD,per minute,revenue_per_user_minute_33_9m,"Projected United States Instagram advertising revenue per monetizable user-minute, assuming 33.9 minutes of daily Instagram use.",0.0191,Instagram,United States / 2026 scenario,derived,exploratory,https://sproutsocial.com/insights/instagram-stats/; https://backlinko.com/instagram-users
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USD,per hour,revenue_per_user_hour_73m,"Projected United States Instagram advertising revenue per monetizable user-hour, assuming 73 minutes of daily Instagram use.",0.532,Instagram,United States / 2026 scenario,derived,exploratory,https://sproutsocial.com/insights/instagram-stats/; https://backlinko.com/instagram-users
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USD,per session,revenue_per_user_session,"Projected United States Instagram advertising revenue per user session, assuming 12 or more app opens per day.",0.054,Instagram,United States / 2026 scenario,derived,exploratory,https://sproutsocial.com/insights/instagram-stats/; https://backlinko.com/instagram-users
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static/data/instagram-other.csv
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static/data/instagram-other.csv
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subject,unit,name,explanation,value,platform,geography_year,variable_class,reliability,source
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users,MAU,mau_global_official,Official Instagram monthly active users (MAU = monthly active users).,2000000000,Instagram,Global / figure reported on 2026 page,raw,exploratory,https://backlinko.com/instagram-users
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users,ad audience,ad_audience_us,Instagram advertising audience in the United States used for ad reach comparisons.,179900000,Instagram,United States / 2025,raw,exploratory,https://backlinko.com/instagram-users
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users,active users,active_users_us_est,Estimated active Instagram users in the United States.,143200000,Instagram,United States / latest estimate cited on 2026 page,raw,exploratory,https://backlinko.com/instagram-users
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minutes,per user-day,time_spent_daily_backlinko,Average daily time spent on Instagram.,33.9,Instagram,Global / 2026 page,raw,exploratory,https://backlinko.com/instagram-users
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minutes,per user-day,time_spent_daily_sprout,Average daily time spent on Instagram.,73,Instagram,Global / 2026 page,raw,exploratory,https://sproutsocial.com/insights/instagram-stats/
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users,reachable users,ad_reach_global,Estimated global advertising reach on Instagram.,1910000000,Instagram,Global / 2026,raw,exploratory,https://sproutsocial.com/insights/instagram-stats/
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opens,per user-day,app_opens_daily,Typical Instagram user opens the application 12 or more times per day.,12,Instagram,Global / 2026 page,raw,exploratory,https://sproutsocial.com/insights/instagram-stats/
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percent,share,reels_ad_placements_share,Share of Instagram advertising placements that ran on Reels in fourth quarter (Q4 = fourth quarter) 2025.,53,Instagram,Q4 2025,raw,exploratory,https://sproutsocial.com/insights/instagram-stats/
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percent,share,brand_interaction_multiple_times_weekly,Consumers who interact with brand content on Instagram multiple times per week.,60,Instagram,Not specified / 2026 page,raw,exploratory,https://sproutsocial.com/insights/instagram-stats/
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percent,share,purchase_rate_on_instagram,Instagram users who make purchases on the platform.,29,Instagram,2025,raw,exploratory,https://sproutsocial.com/insights/instagram-stats/
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percent,ROI uplift,influencer_reels_roi_boost,Claimed return on investment (ROI = return on investment) uplift for brands collaborating with influencers on Reels.,30,Instagram,Not specified / 2025 page,raw,exploratory,https://www.measure.studio/post/instagram-statistics
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users,per month,shopping_post_clickers_monthly,Users clicking shopping posts each month.,130000000,Instagram,Global / 2025 page,raw,exploratory,https://www.measure.studio/post/instagram-statistics
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users,global users,social_media_users_global_2023,Estimated worldwide social media users across all platforms.,4900000000,Social media overall,Global / 2023,raw,reliable,https://health.ucdavis.edu/blog/cultivating-health/social-medias-impact-our-mental-health-and-tips-to-use-it-safely/2024/05
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minutes,per user-day,social_media_time_global_daily,Average daily time spent on social media across all platforms.,145,Social media overall,Global / 2023,raw,reliable,https://health.ucdavis.edu/blog/cultivating-health/social-medias-impact-our-mental-health-and-tips-to-use-it-safely/2024/05
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percent,share,social_media_use_us_adults,United States adults who use social media.,69,Social media overall,United States / 2025 page,raw,reliable,https://www.mcleanhospital.org/essential/social-media
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percent,share,social_media_use_teens,Teens who use social media.,81,Social media overall,United States / 2025 page,raw,reliable,https://www.mcleanhospital.org/essential/social-media
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percent,share,online_harassment_us_internet_users,United States internet users reporting online harassment.,44,Social media overall,"United States / 2020, cited in 2024 page",raw,reliable,https://health.ucdavis.edu/blog/cultivating-health/social-medias-impact-our-mental-health-and-tips-to-use-it-safely/2024/05
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minutes,per platform-day,experimental_limit_per_platform,"Experimental limit in a study: Facebook, Instagram, and Snapchat were each capped at 10 minutes per day.",10,Social media overall,United States study cited on 2025 page,raw,reliable,https://www.mcleanhospital.org/essential/social-media
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score,0-10 scale,cantril_ladder_scale,"Cantril Ladder life-evaluation scale used by the World Happiness Report, where respondents rate life from 0 to 10.",0-10,Wellbeing metric,Global,raw,reliable,https://www.worldhappiness.report/faq/
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variables,count,whr_core_predictors,"World Happiness Report (WHR = World Happiness Report) explanatory variables: having someone to count on, log gross domestic product (GDP) per capita, healthy life expectancy, freedom to make life choices, generosity, and freedom from corruption.",6,Wellbeing metric,Global,raw,reliable,https://www.worldhappiness.report/faq/
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coefficient,regression coefficient,whr_log_gdp_per_capita_coeff,Pooled ordinary least squares (OLS = ordinary least squares) regression coefficient for log gross domestic product (GDP) per capita in the World Happiness Report 2022 model.,0.36,Wellbeing metric,Global / WHR 2022,raw,reliable,https://files.worldhappiness.report/WHR22.pdf
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coefficient,regression coefficient,whr_social_support_coeff,Pooled ordinary least squares (OLS = ordinary least squares) regression coefficient for social support in the World Happiness Report 2022 model.,2.42,Wellbeing metric,Global / WHR 2022,raw,reliable,https://files.worldhappiness.report/WHR22.pdf
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percent,share,young_adults_no_social_support_2023,Young adults reporting that they had no one they could count on for social support in 2023.,19,Social connection,Global / 2023,raw,reliable,https://www.worldhappiness.report/ed/2025/connecting-with-others-how-social-connections-improve-the-happiness-of-young-adults/
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percent,change since 2006,increase_no_social_support_since_2006,"Increase in young adults reporting no one they could count on for social support, relative to 2006.",39,Social connection,Global / 2006-2023,raw,reliable,https://www.worldhappiness.report/ed/2025/connecting-with-others-how-social-connections-improve-the-happiness-of-young-adults/
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percent,share,higher_satisfaction_with_close_contact,Young adults with at least one close person were this much more satisfied with life than those with no close contacts.,16,Social connection,Cross-country / 2022-2023 dataset,raw,reliable,https://www.worldhappiness.report/ed/2025/connecting-with-others-how-social-connections-improve-the-happiness-of-young-adults/
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coefficient,satisfaction points,life_satisfaction_gain_per_support_point,Association showing that a one-point increase in perceived social support is linked to a 0.29-point increase in life satisfaction.,0.29,Social connection,Cross-country / 2022-2023 dataset,raw,reliable,https://www.worldhappiness.report/ed/2025/connecting-with-others-how-social-connections-improve-the-happiness-of-young-adults/
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static/data/social-platforms-monetary.csv
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currency,unit,name,explanation,value,platform,geography_year,variable_class,reliability,source
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USD,per ad-reachable user-year,facebook_proxy_revenue_per_global_ad_reachable_user_year,"Meta 2025 advertising revenue divided by Facebook global advertising reach. This is a monetization proxy, not true Facebook-only revenue per user.",86.04,Facebook,Global / 2025 proxy,derived,exploratory,https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results/default.aspx; https://datareportal.com/essential-facebook-stats
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USD,annual advertising revenue,meta_ad_revenue_2025_proxy_for_facebook,Meta generally accepted accounting principles (GAAP = generally accepted accounting principles) advertising revenue for 2025. This covers Meta's advertising business across products and is used here only as a proxy for Facebook-level monetization.,196175000000.0,Facebook,Global / 2025,raw,exploratory,https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results/default.aspx
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USD,annual ARPP,meta_family_apps_arpp_2025_proxy,"Average revenue per person (ARPP = average revenue per person) for Meta's Family of Apps in 2025. This includes Facebook, Instagram, Messenger, WhatsApp, and other services, so it is a proxy rather than a Facebook-only value.",57.03,Facebook,Global / 2025,raw,exploratory,https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm
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USD,annual revenue,meta_total_revenue_2025_proxy_for_facebook,"Meta total revenue for 2025. This is a broad ecosystem proxy and is not Facebook-only, so it should not be treated as platform-specific Facebook revenue.",200966000000.0,Facebook,Global / 2025,raw,exploratory,https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results/default.aspx
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USD,per daily active user-year,snap_revenue_per_dau_year_2025,Snap total revenue divided by Snap daily active users.,12.51,Snapchat,Global / 2025,derived,reliable,https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf; https://www.sec.gov/Archives/edgar/data/1564408/000156440826000013/snap-20251231.htm
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USD,per monthly active user-year,snap_revenue_per_mau_year_2025,Snap total revenue divided by Snap monthly active users.,6.27,Snapchat,Global / 2025,derived,reliable,https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf
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USD,quarterly advertising revenue,snap_ad_revenue_q4_2025,Snap advertising revenue in the fourth quarter of 2025.,1480000000.0,Snapchat,Global / Q4 2025,raw,reliable,https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf
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USD,ARPU,snap_arpu_q4_2025,Average revenue per user (ARPU = average revenue per user) for Snap in the fourth quarter of 2025.,3.62,Snapchat,Global / Q4 2025,raw,reliable,https://www.sec.gov/Archives/edgar/data/1564408/000156440826000013/snap-20251231.htm
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USD,quarterly revenue,snap_q4_revenue_2025,Snap total revenue in the fourth quarter of 2025.,1720000000.0,Snapchat,Global / Q4 2025,raw,reliable,https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf
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USD,annual revenue,snap_total_revenue_2025,Snap total revenue for 2025.,5930000000.0,Snapchat,Global / 2025,raw,reliable,https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf
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USD,per ad-reachable user-year forecast,tiktok_global_ad_revenue_per_global_ad_reachable_user_year,Forecast TikTok global advertising revenue divided by TikTok global advertising reach.,20.38,TikTok,Global / 2025 forecast,derived,exploratory,https://searchengineland.com/tiktok-global-ad-revenue-forecast-2025-454951; https://datareportal.com/essential-tiktok-stats
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USD,per ad-reachable user-year forecast,tiktok_us_ad_revenue_per_us_ad_reachable_adult_user_year,Forecast United States TikTok advertising revenue divided by TikTok's United States adult advertising reach.,82.35,TikTok,United States / 2025 forecast,derived,exploratory,https://www.marketingdive.com/news/tiktok-us-ad-revenue-emarketer-ban/741025/; https://datareportal.com/reports/digital-2025-united-states-of-america
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USD,annual advertising revenue forecast,tiktok_global_ad_revenue_forecast_2025,Forecast global TikTok advertising revenue for 2025. This is a forecast rather than a company-reported result.,32400000000.0,TikTok,Global / 2025 forecast,raw,exploratory,https://searchengineland.com/tiktok-global-ad-revenue-forecast-2025-454951
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USD,annual advertising revenue forecast,tiktok_us_ad_revenue_forecast_2025,Forecast United States TikTok advertising revenue for 2025. This is a forecast rather than a company-reported result.,11200000000.0,TikTok,United States / 2025 forecast,raw,exploratory,https://www.marketingdive.com/news/tiktok-us-ad-revenue-emarketer-ban/741025/
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USD,per ad-reachable user-year forecast,x_global_ad_revenue_per_global_ad_reachable_user_year,Forecast global X advertising revenue divided by X global advertising reach.,3.86,X/Twitter,Global / 2025 forecast,derived,exploratory,https://www.reuters.com/technology/x-report-first-annual-ad-revenue-growth-since-musks-takeover-data-shows-2025-03-26/; https://datareportal.com/essential-x-stats
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USD,per ad-reachable user-year forecast,x_us_ad_revenue_per_us_ad_reachable_user_year,Forecast United States X advertising revenue divided by X advertising reach in the United States.,12.6,X/Twitter,United States / 2025 forecast,derived,exploratory,https://www.reuters.com/technology/x-report-first-annual-ad-revenue-growth-since-musks-takeover-data-shows-2025-03-26/; https://datareportal.com/reports/digital-2025-united-states-of-america
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USD,subscription price per year,x_basic_us_annual_price_2025,United States annual price for the X Basic tier on the web.,32.0,X/Twitter,United States / from February 18 2025,raw,reliable,https://help.x.com/en/premium-plus-price-update
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USD,subscription price per month,x_basic_us_monthly_price_2025,United States monthly price for the X Basic tier on the web.,3.0,X/Twitter,United States / from February 18 2025,raw,reliable,https://help.x.com/en/premium-plus-price-update
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USD,annual advertising revenue forecast,x_global_ad_revenue_forecast_2025,"Forecast global advertising revenue for X in 2025. X is private and does not publicly report this figure, so this should be treated as an analyst estimate rather than a company-reported result.",2260000000.0,X/Twitter,Global / 2025 forecast,raw,exploratory,https://www.reuters.com/technology/x-report-first-annual-ad-revenue-growth-since-musks-takeover-data-shows-2025-03-26/
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USD,subscription price per year,x_premium_plus_us_annual_price_2025,United States annual price for the X Premium+ tier on the web.,395.0,X/Twitter,United States / from February 18 2025,raw,reliable,https://help.x.com/en/premium-plus-price-update
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USD,subscription price per month,x_premium_plus_us_monthly_price_2025,United States monthly price for the X Premium+ tier on the web.,40.0,X/Twitter,United States / from February 18 2025,raw,reliable,https://help.x.com/en/premium-plus-price-update
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USD,subscription price per year,x_premium_us_annual_price_2025,United States annual price for the X Premium tier on the web.,84.0,X/Twitter,United States / from February 18 2025,raw,reliable,https://help.x.com/en/premium-plus-price-update
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USD,subscription price per month,x_premium_us_monthly_price_2025,United States monthly price for the X Premium tier on the web.,8.0,X/Twitter,United States / from February 18 2025,raw,reliable,https://help.x.com/en/premium-plus-price-update
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USD,annual advertising revenue forecast,x_us_ad_revenue_forecast_2025,"Forecast United States advertising revenue for X in 2025. X is private and does not publicly report this figure, so this should be treated as an analyst estimate rather than a company-reported result.",1310000000.0,X/Twitter,United States / 2025 forecast,raw,exploratory,https://www.reuters.com/technology/x-report-first-annual-ad-revenue-growth-since-musks-takeover-data-shows-2025-03-26/
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USD,annual advertising revenue,youtube_ad_revenue_2025_derived_from_quarters,"YouTube advertising revenue for 2025 derived by summing first-quarter, second-quarter, third-quarter, and fourth-quarter advertising revenue reported during 2025.",40413000000.0,YouTube,Global / 2025,derived,reliable,https://thedesk.net/2025/04/alphabet-youtube-q1-2025-earnings-report/; https://abc.xyz/investor/events/event-details/2025/2025-Q2-Earnings-Call/; https://abc.xyz/investor/events/event-details/2025/2025-Q3-Earnings-Call-2025-4OI4Bac_Q9/default.aspx; https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf
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USD,per ad-reachable user-year,youtube_ad_revenue_per_global_ad_reachable_user_year,Annual YouTube advertising revenue divided by YouTube global advertising reach.,15.97,YouTube,Global / 2025,derived,exploratory,https://thedesk.net/2025/04/alphabet-youtube-q1-2025-earnings-report/; https://abc.xyz/investor/events/event-details/2025/2025-Q2-Earnings-Call/; https://abc.xyz/investor/events/event-details/2025/2025-Q3-Earnings-Call-2025-4OI4Bac_Q9/default.aspx; https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf; https://datareportal.com/essential-youtube-stats
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USD,per ad-reachable user-year lower bound,youtube_total_revenue_lower_bound_per_global_ad_reachable_user_year,"Lower-bound total YouTube revenue per global ad-reachable user, using the company's statement that YouTube revenue across ads and subscriptions exceeded 60 billion United States dollars in 2025.",23.72,YouTube,Global / 2025 lower-bound,derived,exploratory,https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf; https://datareportal.com/essential-youtube-stats
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USD,quarterly advertising revenue,youtube_ad_revenue_q1_2025,YouTube advertising revenue in the first quarter of 2025.,8930000000.0,YouTube,Global / Q1 2025,raw,reliable,https://thedesk.net/2025/04/alphabet-youtube-q1-2025-earnings-report/
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USD,quarterly advertising revenue,youtube_ad_revenue_q2_2025,YouTube advertising revenue in the second quarter of 2025.,9800000000.0,YouTube,Global / Q2 2025,raw,reliable,https://abc.xyz/investor/events/event-details/2025/2025-Q2-Earnings-Call/
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USD,quarterly advertising revenue,youtube_ad_revenue_q3_2025,YouTube advertising revenue in the third quarter of 2025.,10300000000.0,YouTube,Global / Q3 2025,raw,reliable,https://abc.xyz/investor/events/event-details/2025/2025-Q3-Earnings-Call-2025-4OI4Bac_Q9/default.aspx
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USD,quarterly advertising revenue,youtube_ad_revenue_q4_2025,YouTube advertising revenue in the fourth quarter of 2025.,11383000000.0,YouTube,Global / Q4 2025,raw,reliable,https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf
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USD,annual revenue lower bound,youtube_total_revenue_2025_lower_bound,"YouTube revenue across advertising and subscriptions exceeded this amount in 2025. Because the company reported 'exceeded', this value should be treated as a lower bound.",60000000000.0,YouTube,Global / 2025,raw,reliable,https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf
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static/data/social-platforms-other.csv
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currency,unit,name,explanation,value,platform,geography_year,variable_class,reliability,source
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users,ad audience,facebook_ad_reach_global_2025,"Facebook advertising reach worldwide. This is an advertising audience estimate, not the same as monthly active users.",2280000000.0,Facebook,Global / January 2025,raw,exploratory,https://datareportal.com/essential-facebook-stats
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users,ad audience,facebook_ad_reach_us_2025,Facebook advertising reach in the United States. This is an advertising audience estimate and not the same as active-user counts.,197000000.0,Facebook,United States / early 2025,raw,exploratory,https://datareportal.com/reports/digital-2025-united-states-of-america
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users,MAU,facebook_mau_global_2025,Facebook monthly active users (MAU = monthly active users) worldwide.,3070000000.0,Facebook,Global / 2025,raw,exploratory,https://backlinko.com/facebook-users
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minutes,per user-day,facebook_time_spent_daily_us_2025,"Average daily time spent on Facebook by users in the United States, as relayed by a secondary source citing eMarketer.",31.0,Facebook,United States / 2025,raw,exploratory,https://explodingtopics.com/blog/social-media-usage
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users,DAP,meta_family_dap_2025_proxy,"Family daily active people (DAP = daily active people) for Meta in December 2025. This is not Facebook-only and should be interpreted as ecosystem scale, not Facebook platform scale.",3580000000.0,Facebook,Global / December 2025,raw,exploratory,https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results/default.aspx
|
||||
users,DAU,snap_dau_q4_2025,Snap global daily active users (DAU = daily active users) in the fourth quarter of 2025.,474000000.0,Snapchat,Global / Q4 2025,raw,reliable,https://www.sec.gov/Archives/edgar/data/1564408/000156440826000013/snap-20251231.htm
|
||||
users,MAU,snap_mau_q4_2025,Snap global monthly active users (MAU = monthly active users) in the fourth quarter of 2025.,946000000.0,Snapchat,Global / Q4 2025,raw,reliable,https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf
|
||||
users,ad audience,snapchat_ad_reach_global_2025,Snapchat global advertising reach. This is an advertising audience estimate and not the same as monthly active users.,709000000.0,Snapchat,Global / January 2025,raw,exploratory,https://datareportal.com/essential-snapchat-stats
|
||||
users,ad audience,snapchat_ad_reach_us_2025,Snapchat advertising reach in the United States. This is an advertising audience estimate and not the same as active-user counts.,106000000.0,Snapchat,United States / early 2025,raw,exploratory,https://datareportal.com/reports/digital-2025-united-states-of-america
|
||||
users,subscribers,snapchat_plus_subscribers_q4_2025,Snapchat+ subscribers in the fourth quarter of 2025.,24000000.0,Snapchat,Global / Q4 2025,raw,reliable,https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf
|
||||
minutes,per user-day,snapchat_time_spent_daily_global_2025,"Average daily time spent on Snapchat by users aged 18 and above globally, relayed by a secondary source.",30.0,Snapchat,Global / 2025,raw,exploratory,https://www.blankspaces.app/blog/snapchat-screen-time-statistics
|
||||
users,ad audience,tiktok_ad_reach_global_2025,TikTok global advertising reach. This is an advertising audience estimate and not the same as total global active users.,1590000000.0,TikTok,Global / January 2025,raw,exploratory,https://datareportal.com/essential-tiktok-stats
|
||||
users,ad audience 18+,tiktok_ad_reach_us_adults_2025,TikTok advertising reach for adults aged 18 and above in the United States. TikTok's public ad tools report adults rather than all users in this source.,136000000.0,TikTok,United States / early 2025,raw,exploratory,https://datareportal.com/reports/digital-2025-united-states-of-america
|
||||
users,businesses,tiktok_businesses_us_2026,United States businesses referenced in TikTok's January 2026 announcement.,7500000.0,TikTok,United States / January 2026,raw,reliable,https://newsroom.tiktok.com/announcement-from-the-new-tiktok-usds-joint-venture-llc?lang=en
|
||||
minutes,per user-day,tiktok_time_spent_daily_us_2025,Average daily time spent on TikTok by users in the United States according to an eMarketer forecast.,52.0,TikTok,United States / 2025 forecast,raw,exploratory,https://www.emarketer.com/content/us-tiktok-usage-time-spent-2025
|
||||
users,monthly users,tiktok_users_europe_2025,TikTok monthly active recipients in Europe. The company defines this using its Digital Services Act reporting framework.,200000000.0,TikTok,Europe / September 2025,raw,reliable,https://newsroom.tiktok.com/en-eu/tiktok-community-in-europe-tops-200-million
|
||||
users,users,tiktok_users_us_2026,Users in the United States referenced in TikTok's January 2026 announcement.,200000000.0,TikTok,United States / January 2026,raw,reliable,https://newsroom.tiktok.com/announcement-from-the-new-tiktok-usds-joint-venture-llc?lang=en
|
||||
users,ad audience,x_ad_reach_global_2025,X global advertising reach. This is an advertising audience estimate and not the same as monthly active users.,586000000.0,X/Twitter,Global / January 2025,raw,exploratory,https://datareportal.com/essential-x-stats
|
||||
users,ad audience,x_ad_reach_us_2025,X advertising reach in the United States. This is an advertising audience estimate and not the same as active-user counts.,104000000.0,X/Twitter,United States / early 2025,raw,exploratory,https://datareportal.com/reports/digital-2025-united-states-of-america
|
||||
minutes,per user-day,x_time_spent_daily_us_2025,"Average daily time spent on X by adults aged 18 and above in the United States, relayed by a secondary source citing eMarketer.",34.1,X/Twitter,United States / 2025,raw,exploratory,https://www.blankspaces.app/blog/twitter-x-screen-time-stats-2026
|
||||
users,active users,youtube_active_users_global_2025,Estimated YouTube active users worldwide.,2580000000.0,YouTube,Global / October 2025,raw,exploratory,https://backlinko.com/youtube-users
|
||||
users,ad audience,youtube_ad_reach_global_2025,"YouTube global advertising reach. This is an advertising audience estimate, not the same as monthly active users.",2530000000.0,YouTube,Global / January 2025,raw,exploratory,https://datareportal.com/essential-youtube-stats
|
||||
users,ad audience,youtube_ad_reach_us_2025,YouTube advertising reach in the United States. This is an advertising audience estimate and not the same as monthly active users.,253000000.0,YouTube,United States / early 2025,raw,exploratory,https://datareportal.com/reports/digital-2025-united-states-of-america
|
||||
minutes,per user-day,youtube_time_spent_daily_uk_2025,"Average daily time spent watching YouTube in the United Kingdom on smartphones, tablets, and personal computers, according to Ofcom as reported by Reuters.",51.0,YouTube,United Kingdom / 2025,raw,reliable,https://www.reuters.com/business/media-telecom/britons-watch-youtube-51-minutes-day-regulator-ofcom-says-2025-12-10/
|
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