11 KiB
11 KiB
| 1 | currency | unit | name | explanation | value | platform | geography_year | variable_class | reliability | source |
|---|---|---|---|---|---|---|---|---|---|---|
| 2 | USD | per ad-reachable user-year | facebook_proxy_revenue_per_global_ad_reachable_user_year | Meta 2025 advertising revenue divided by Facebook global advertising reach. This is a monetization proxy, not true Facebook-only revenue per user. | 86.04 | Global / 2025 proxy | derived | exploratory | https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results/default.aspx; https://datareportal.com/essential-facebook-stats | |
| 3 | USD | annual advertising revenue | meta_ad_revenue_2025_proxy_for_facebook | Meta generally accepted accounting principles (GAAP = generally accepted accounting principles) advertising revenue for 2025. This covers Meta's advertising business across products and is used here only as a proxy for Facebook-level monetization. | 196175000000.0 | Global / 2025 | raw | exploratory | https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results/default.aspx | |
| 4 | USD | annual ARPP | meta_family_apps_arpp_2025_proxy | Average revenue per person (ARPP = average revenue per person) for Meta's Family of Apps in 2025. This includes Facebook, Instagram, Messenger, WhatsApp, and other services, so it is a proxy rather than a Facebook-only value. | 57.03 | Global / 2025 | raw | exploratory | https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm | |
| 5 | USD | annual revenue | meta_total_revenue_2025_proxy_for_facebook | Meta total revenue for 2025. This is a broad ecosystem proxy and is not Facebook-only, so it should not be treated as platform-specific Facebook revenue. | 200966000000.0 | Global / 2025 | raw | exploratory | https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results/default.aspx | |
| 6 | USD | per daily active user-year | snap_revenue_per_dau_year_2025 | Snap total revenue divided by Snap daily active users. | 12.51 | Snapchat | Global / 2025 | derived | reliable | https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf; https://www.sec.gov/Archives/edgar/data/1564408/000156440826000013/snap-20251231.htm |
| 7 | USD | per monthly active user-year | snap_revenue_per_mau_year_2025 | Snap total revenue divided by Snap monthly active users. | 6.27 | Snapchat | Global / 2025 | derived | reliable | https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf |
| 8 | USD | quarterly advertising revenue | snap_ad_revenue_q4_2025 | Snap advertising revenue in the fourth quarter of 2025. | 1480000000.0 | Snapchat | Global / Q4 2025 | raw | reliable | https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf |
| 9 | USD | ARPU | snap_arpu_q4_2025 | Average revenue per user (ARPU = average revenue per user) for Snap in the fourth quarter of 2025. | 3.62 | Snapchat | Global / Q4 2025 | raw | reliable | https://www.sec.gov/Archives/edgar/data/1564408/000156440826000013/snap-20251231.htm |
| 10 | USD | quarterly revenue | snap_q4_revenue_2025 | Snap total revenue in the fourth quarter of 2025. | 1720000000.0 | Snapchat | Global / Q4 2025 | raw | reliable | https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf |
| 11 | USD | annual revenue | snap_total_revenue_2025 | Snap total revenue for 2025. | 5930000000.0 | Snapchat | Global / 2025 | raw | reliable | https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf |
| 12 | USD | per ad-reachable user-year forecast | tiktok_global_ad_revenue_per_global_ad_reachable_user_year | Forecast TikTok global advertising revenue divided by TikTok global advertising reach. | 20.38 | TikTok | Global / 2025 forecast | derived | exploratory | https://searchengineland.com/tiktok-global-ad-revenue-forecast-2025-454951; https://datareportal.com/essential-tiktok-stats |
| 13 | USD | per ad-reachable user-year forecast | tiktok_us_ad_revenue_per_us_ad_reachable_adult_user_year | Forecast United States TikTok advertising revenue divided by TikTok's United States adult advertising reach. | 82.35 | TikTok | United States / 2025 forecast | derived | exploratory | https://www.marketingdive.com/news/tiktok-us-ad-revenue-emarketer-ban/741025/; https://datareportal.com/reports/digital-2025-united-states-of-america |
| 14 | USD | annual advertising revenue forecast | tiktok_global_ad_revenue_forecast_2025 | Forecast global TikTok advertising revenue for 2025. This is a forecast rather than a company-reported result. | 32400000000.0 | TikTok | Global / 2025 forecast | raw | exploratory | https://searchengineland.com/tiktok-global-ad-revenue-forecast-2025-454951 |
| 15 | USD | annual advertising revenue forecast | tiktok_us_ad_revenue_forecast_2025 | Forecast United States TikTok advertising revenue for 2025. This is a forecast rather than a company-reported result. | 11200000000.0 | TikTok | United States / 2025 forecast | raw | exploratory | https://www.marketingdive.com/news/tiktok-us-ad-revenue-emarketer-ban/741025/ |
| 16 | USD | per ad-reachable user-year forecast | x_global_ad_revenue_per_global_ad_reachable_user_year | Forecast global X advertising revenue divided by X global advertising reach. | 3.86 | X/Twitter | Global / 2025 forecast | derived | exploratory | https://www.reuters.com/technology/x-report-first-annual-ad-revenue-growth-since-musks-takeover-data-shows-2025-03-26/; https://datareportal.com/essential-x-stats |
| 17 | USD | per ad-reachable user-year forecast | x_us_ad_revenue_per_us_ad_reachable_user_year | Forecast United States X advertising revenue divided by X advertising reach in the United States. | 12.6 | X/Twitter | United States / 2025 forecast | derived | exploratory | https://www.reuters.com/technology/x-report-first-annual-ad-revenue-growth-since-musks-takeover-data-shows-2025-03-26/; https://datareportal.com/reports/digital-2025-united-states-of-america |
| 18 | USD | subscription price per year | x_basic_us_annual_price_2025 | United States annual price for the X Basic tier on the web. | 32.0 | X/Twitter | United States / from February 18 2025 | raw | reliable | https://help.x.com/en/premium-plus-price-update |
| 19 | USD | subscription price per month | x_basic_us_monthly_price_2025 | United States monthly price for the X Basic tier on the web. | 3.0 | X/Twitter | United States / from February 18 2025 | raw | reliable | https://help.x.com/en/premium-plus-price-update |
| 20 | USD | annual advertising revenue forecast | x_global_ad_revenue_forecast_2025 | Forecast global advertising revenue for X in 2025. X is private and does not publicly report this figure, so this should be treated as an analyst estimate rather than a company-reported result. | 2260000000.0 | X/Twitter | Global / 2025 forecast | raw | exploratory | https://www.reuters.com/technology/x-report-first-annual-ad-revenue-growth-since-musks-takeover-data-shows-2025-03-26/ |
| 21 | USD | subscription price per year | x_premium_plus_us_annual_price_2025 | United States annual price for the X Premium+ tier on the web. | 395.0 | X/Twitter | United States / from February 18 2025 | raw | reliable | https://help.x.com/en/premium-plus-price-update |
| 22 | USD | subscription price per month | x_premium_plus_us_monthly_price_2025 | United States monthly price for the X Premium+ tier on the web. | 40.0 | X/Twitter | United States / from February 18 2025 | raw | reliable | https://help.x.com/en/premium-plus-price-update |
| 23 | USD | subscription price per year | x_premium_us_annual_price_2025 | United States annual price for the X Premium tier on the web. | 84.0 | X/Twitter | United States / from February 18 2025 | raw | reliable | https://help.x.com/en/premium-plus-price-update |
| 24 | USD | subscription price per month | x_premium_us_monthly_price_2025 | United States monthly price for the X Premium tier on the web. | 8.0 | X/Twitter | United States / from February 18 2025 | raw | reliable | https://help.x.com/en/premium-plus-price-update |
| 25 | USD | annual advertising revenue forecast | x_us_ad_revenue_forecast_2025 | Forecast United States advertising revenue for X in 2025. X is private and does not publicly report this figure, so this should be treated as an analyst estimate rather than a company-reported result. | 1310000000.0 | X/Twitter | United States / 2025 forecast | raw | exploratory | https://www.reuters.com/technology/x-report-first-annual-ad-revenue-growth-since-musks-takeover-data-shows-2025-03-26/ |
| 26 | USD | annual advertising revenue | youtube_ad_revenue_2025_derived_from_quarters | YouTube advertising revenue for 2025 derived by summing first-quarter, second-quarter, third-quarter, and fourth-quarter advertising revenue reported during 2025. | 40413000000.0 | YouTube | Global / 2025 | derived | reliable | https://thedesk.net/2025/04/alphabet-youtube-q1-2025-earnings-report/; https://abc.xyz/investor/events/event-details/2025/2025-Q2-Earnings-Call/; https://abc.xyz/investor/events/event-details/2025/2025-Q3-Earnings-Call-2025-4OI4Bac_Q9/default.aspx; https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf |
| 27 | USD | per ad-reachable user-year | youtube_ad_revenue_per_global_ad_reachable_user_year | Annual YouTube advertising revenue divided by YouTube global advertising reach. | 15.97 | YouTube | Global / 2025 | derived | exploratory | https://thedesk.net/2025/04/alphabet-youtube-q1-2025-earnings-report/; https://abc.xyz/investor/events/event-details/2025/2025-Q2-Earnings-Call/; https://abc.xyz/investor/events/event-details/2025/2025-Q3-Earnings-Call-2025-4OI4Bac_Q9/default.aspx; https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf; https://datareportal.com/essential-youtube-stats |
| 28 | USD | per ad-reachable user-year lower bound | youtube_total_revenue_lower_bound_per_global_ad_reachable_user_year | Lower-bound total YouTube revenue per global ad-reachable user, using the company's statement that YouTube revenue across ads and subscriptions exceeded 60 billion United States dollars in 2025. | 23.72 | YouTube | Global / 2025 lower-bound | derived | exploratory | https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf; https://datareportal.com/essential-youtube-stats |
| 29 | USD | quarterly advertising revenue | youtube_ad_revenue_q1_2025 | YouTube advertising revenue in the first quarter of 2025. | 8930000000.0 | YouTube | Global / Q1 2025 | raw | reliable | https://thedesk.net/2025/04/alphabet-youtube-q1-2025-earnings-report/ |
| 30 | USD | quarterly advertising revenue | youtube_ad_revenue_q2_2025 | YouTube advertising revenue in the second quarter of 2025. | 9800000000.0 | YouTube | Global / Q2 2025 | raw | reliable | https://abc.xyz/investor/events/event-details/2025/2025-Q2-Earnings-Call/ |
| 31 | USD | quarterly advertising revenue | youtube_ad_revenue_q3_2025 | YouTube advertising revenue in the third quarter of 2025. | 10300000000.0 | YouTube | Global / Q3 2025 | raw | reliable | https://abc.xyz/investor/events/event-details/2025/2025-Q3-Earnings-Call-2025-4OI4Bac_Q9/default.aspx |
| 32 | USD | quarterly advertising revenue | youtube_ad_revenue_q4_2025 | YouTube advertising revenue in the fourth quarter of 2025. | 11383000000.0 | YouTube | Global / Q4 2025 | raw | reliable | https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf |
| 33 | USD | annual revenue lower bound | youtube_total_revenue_2025_lower_bound | YouTube revenue across advertising and subscriptions exceeded this amount in 2025. Because the company reported 'exceeded', this value should be treated as a lower bound. | 60000000000.0 | YouTube | Global / 2025 | raw | reliable | https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf |