6.8 KiB
6.8 KiB
| 1 | currency | unit | name | explanation | value | platform | geography_year | variable_class | reliability | source |
|---|---|---|---|---|---|---|---|---|---|---|
| 2 | users | ad audience | facebook_ad_reach_global_2025 | Facebook advertising reach worldwide. This is an advertising audience estimate, not the same as monthly active users. | 2280000000.0 | Global / January 2025 | raw | exploratory | https://datareportal.com/essential-facebook-stats | |
| 3 | users | ad audience | facebook_ad_reach_us_2025 | Facebook advertising reach in the United States. This is an advertising audience estimate and not the same as active-user counts. | 197000000.0 | United States / early 2025 | raw | exploratory | https://datareportal.com/reports/digital-2025-united-states-of-america | |
| 4 | users | MAU | facebook_mau_global_2025 | Facebook monthly active users (MAU = monthly active users) worldwide. | 3070000000.0 | Global / 2025 | raw | exploratory | https://backlinko.com/facebook-users | |
| 5 | minutes | per user-day | facebook_time_spent_daily_us_2025 | Average daily time spent on Facebook by users in the United States, as relayed by a secondary source citing eMarketer. | 31.0 | United States / 2025 | raw | exploratory | https://explodingtopics.com/blog/social-media-usage | |
| 6 | users | DAP | meta_family_dap_2025_proxy | Family daily active people (DAP = daily active people) for Meta in December 2025. This is not Facebook-only and should be interpreted as ecosystem scale, not Facebook platform scale. | 3580000000.0 | Global / December 2025 | raw | exploratory | https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results/default.aspx | |
| 7 | users | DAU | snap_dau_q4_2025 | Snap global daily active users (DAU = daily active users) in the fourth quarter of 2025. | 474000000.0 | Snapchat | Global / Q4 2025 | raw | reliable | https://www.sec.gov/Archives/edgar/data/1564408/000156440826000013/snap-20251231.htm |
| 8 | users | MAU | snap_mau_q4_2025 | Snap global monthly active users (MAU = monthly active users) in the fourth quarter of 2025. | 946000000.0 | Snapchat | Global / Q4 2025 | raw | reliable | https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf |
| 9 | users | ad audience | snapchat_ad_reach_global_2025 | Snapchat global advertising reach. This is an advertising audience estimate and not the same as monthly active users. | 709000000.0 | Snapchat | Global / January 2025 | raw | exploratory | https://datareportal.com/essential-snapchat-stats |
| 10 | users | ad audience | snapchat_ad_reach_us_2025 | Snapchat advertising reach in the United States. This is an advertising audience estimate and not the same as active-user counts. | 106000000.0 | Snapchat | United States / early 2025 | raw | exploratory | https://datareportal.com/reports/digital-2025-united-states-of-america |
| 11 | users | subscribers | snapchat_plus_subscribers_q4_2025 | Snapchat+ subscribers in the fourth quarter of 2025. | 24000000.0 | Snapchat | Global / Q4 2025 | raw | reliable | https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf |
| 12 | minutes | per user-day | snapchat_time_spent_daily_global_2025 | Average daily time spent on Snapchat by users aged 18 and above globally, relayed by a secondary source. | 30.0 | Snapchat | Global / 2025 | raw | exploratory | https://www.blankspaces.app/blog/snapchat-screen-time-statistics |
| 13 | users | ad audience | tiktok_ad_reach_global_2025 | TikTok global advertising reach. This is an advertising audience estimate and not the same as total global active users. | 1590000000.0 | TikTok | Global / January 2025 | raw | exploratory | https://datareportal.com/essential-tiktok-stats |
| 14 | users | ad audience 18+ | tiktok_ad_reach_us_adults_2025 | TikTok advertising reach for adults aged 18 and above in the United States. TikTok's public ad tools report adults rather than all users in this source. | 136000000.0 | TikTok | United States / early 2025 | raw | exploratory | https://datareportal.com/reports/digital-2025-united-states-of-america |
| 15 | users | businesses | tiktok_businesses_us_2026 | United States businesses referenced in TikTok's January 2026 announcement. | 7500000.0 | TikTok | United States / January 2026 | raw | reliable | https://newsroom.tiktok.com/announcement-from-the-new-tiktok-usds-joint-venture-llc?lang=en |
| 16 | minutes | per user-day | tiktok_time_spent_daily_us_2025 | Average daily time spent on TikTok by users in the United States according to an eMarketer forecast. | 52.0 | TikTok | United States / 2025 forecast | raw | exploratory | https://www.emarketer.com/content/us-tiktok-usage-time-spent-2025 |
| 17 | users | monthly users | tiktok_users_europe_2025 | TikTok monthly active recipients in Europe. The company defines this using its Digital Services Act reporting framework. | 200000000.0 | TikTok | Europe / September 2025 | raw | reliable | https://newsroom.tiktok.com/en-eu/tiktok-community-in-europe-tops-200-million |
| 18 | users | users | tiktok_users_us_2026 | Users in the United States referenced in TikTok's January 2026 announcement. | 200000000.0 | TikTok | United States / January 2026 | raw | reliable | https://newsroom.tiktok.com/announcement-from-the-new-tiktok-usds-joint-venture-llc?lang=en |
| 19 | users | ad audience | x_ad_reach_global_2025 | X global advertising reach. This is an advertising audience estimate and not the same as monthly active users. | 586000000.0 | X/Twitter | Global / January 2025 | raw | exploratory | https://datareportal.com/essential-x-stats |
| 20 | users | ad audience | x_ad_reach_us_2025 | X advertising reach in the United States. This is an advertising audience estimate and not the same as active-user counts. | 104000000.0 | X/Twitter | United States / early 2025 | raw | exploratory | https://datareportal.com/reports/digital-2025-united-states-of-america |
| 21 | minutes | per user-day | x_time_spent_daily_us_2025 | Average daily time spent on X by adults aged 18 and above in the United States, relayed by a secondary source citing eMarketer. | 34.1 | X/Twitter | United States / 2025 | raw | exploratory | https://www.blankspaces.app/blog/twitter-x-screen-time-stats-2026 |
| 22 | users | active users | youtube_active_users_global_2025 | Estimated YouTube active users worldwide. | 2580000000.0 | YouTube | Global / October 2025 | raw | exploratory | https://backlinko.com/youtube-users |
| 23 | users | ad audience | youtube_ad_reach_global_2025 | YouTube global advertising reach. This is an advertising audience estimate, not the same as monthly active users. | 2530000000.0 | YouTube | Global / January 2025 | raw | exploratory | https://datareportal.com/essential-youtube-stats |
| 24 | users | ad audience | youtube_ad_reach_us_2025 | YouTube advertising reach in the United States. This is an advertising audience estimate and not the same as monthly active users. | 253000000.0 | YouTube | United States / early 2025 | raw | exploratory | https://datareportal.com/reports/digital-2025-united-states-of-america |
| 25 | minutes | per user-day | youtube_time_spent_daily_uk_2025 | Average daily time spent watching YouTube in the United Kingdom on smartphones, tablets, and personal computers, according to Ofcom as reported by Reuters. | 51.0 | YouTube | United Kingdom / 2025 | raw | reliable | https://www.reuters.com/business/media-telecom/britons-watch-youtube-51-minutes-day-regulator-ofcom-says-2025-12-10/ |