33 lines
11 KiB
CSV
33 lines
11 KiB
CSV
currency,unit,name,explanation,value,platform,geography_year,variable_class,reliability,source
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USD,per ad-reachable user-year,facebook_proxy_revenue_per_global_ad_reachable_user_year,"Meta 2025 advertising revenue divided by Facebook global advertising reach. This is a monetization proxy, not true Facebook-only revenue per user.",86.04,Facebook,Global / 2025 proxy,derived,exploratory,https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results/default.aspx; https://datareportal.com/essential-facebook-stats
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USD,annual advertising revenue,meta_ad_revenue_2025_proxy_for_facebook,Meta generally accepted accounting principles (GAAP = generally accepted accounting principles) advertising revenue for 2025. This covers Meta's advertising business across products and is used here only as a proxy for Facebook-level monetization.,196175000000.0,Facebook,Global / 2025,raw,exploratory,https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results/default.aspx
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USD,annual ARPP,meta_family_apps_arpp_2025_proxy,"Average revenue per person (ARPP = average revenue per person) for Meta's Family of Apps in 2025. This includes Facebook, Instagram, Messenger, WhatsApp, and other services, so it is a proxy rather than a Facebook-only value.",57.03,Facebook,Global / 2025,raw,exploratory,https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm
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USD,annual revenue,meta_total_revenue_2025_proxy_for_facebook,"Meta total revenue for 2025. This is a broad ecosystem proxy and is not Facebook-only, so it should not be treated as platform-specific Facebook revenue.",200966000000.0,Facebook,Global / 2025,raw,exploratory,https://investor.atmeta.com/investor-news/press-release-details/2026/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results/default.aspx
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USD,per daily active user-year,snap_revenue_per_dau_year_2025,Snap total revenue divided by Snap daily active users.,12.51,Snapchat,Global / 2025,derived,reliable,https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf; https://www.sec.gov/Archives/edgar/data/1564408/000156440826000013/snap-20251231.htm
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USD,per monthly active user-year,snap_revenue_per_mau_year_2025,Snap total revenue divided by Snap monthly active users.,6.27,Snapchat,Global / 2025,derived,reliable,https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf
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USD,quarterly advertising revenue,snap_ad_revenue_q4_2025,Snap advertising revenue in the fourth quarter of 2025.,1480000000.0,Snapchat,Global / Q4 2025,raw,reliable,https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf
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USD,ARPU,snap_arpu_q4_2025,Average revenue per user (ARPU = average revenue per user) for Snap in the fourth quarter of 2025.,3.62,Snapchat,Global / Q4 2025,raw,reliable,https://www.sec.gov/Archives/edgar/data/1564408/000156440826000013/snap-20251231.htm
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USD,quarterly revenue,snap_q4_revenue_2025,Snap total revenue in the fourth quarter of 2025.,1720000000.0,Snapchat,Global / Q4 2025,raw,reliable,https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf
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USD,annual revenue,snap_total_revenue_2025,Snap total revenue for 2025.,5930000000.0,Snapchat,Global / 2025,raw,reliable,https://s25.q4cdn.com/442043304/files/doc_financials/2025/q4/Snap-Inc-Q4-2025-Investor-Letter.pdf
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USD,per ad-reachable user-year forecast,tiktok_global_ad_revenue_per_global_ad_reachable_user_year,Forecast TikTok global advertising revenue divided by TikTok global advertising reach.,20.38,TikTok,Global / 2025 forecast,derived,exploratory,https://searchengineland.com/tiktok-global-ad-revenue-forecast-2025-454951; https://datareportal.com/essential-tiktok-stats
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USD,per ad-reachable user-year forecast,tiktok_us_ad_revenue_per_us_ad_reachable_adult_user_year,Forecast United States TikTok advertising revenue divided by TikTok's United States adult advertising reach.,82.35,TikTok,United States / 2025 forecast,derived,exploratory,https://www.marketingdive.com/news/tiktok-us-ad-revenue-emarketer-ban/741025/; https://datareportal.com/reports/digital-2025-united-states-of-america
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USD,annual advertising revenue forecast,tiktok_global_ad_revenue_forecast_2025,Forecast global TikTok advertising revenue for 2025. This is a forecast rather than a company-reported result.,32400000000.0,TikTok,Global / 2025 forecast,raw,exploratory,https://searchengineland.com/tiktok-global-ad-revenue-forecast-2025-454951
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USD,annual advertising revenue forecast,tiktok_us_ad_revenue_forecast_2025,Forecast United States TikTok advertising revenue for 2025. This is a forecast rather than a company-reported result.,11200000000.0,TikTok,United States / 2025 forecast,raw,exploratory,https://www.marketingdive.com/news/tiktok-us-ad-revenue-emarketer-ban/741025/
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USD,per ad-reachable user-year forecast,x_global_ad_revenue_per_global_ad_reachable_user_year,Forecast global X advertising revenue divided by X global advertising reach.,3.86,X/Twitter,Global / 2025 forecast,derived,exploratory,https://www.reuters.com/technology/x-report-first-annual-ad-revenue-growth-since-musks-takeover-data-shows-2025-03-26/; https://datareportal.com/essential-x-stats
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USD,per ad-reachable user-year forecast,x_us_ad_revenue_per_us_ad_reachable_user_year,Forecast United States X advertising revenue divided by X advertising reach in the United States.,12.6,X/Twitter,United States / 2025 forecast,derived,exploratory,https://www.reuters.com/technology/x-report-first-annual-ad-revenue-growth-since-musks-takeover-data-shows-2025-03-26/; https://datareportal.com/reports/digital-2025-united-states-of-america
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USD,subscription price per year,x_basic_us_annual_price_2025,United States annual price for the X Basic tier on the web.,32.0,X/Twitter,United States / from February 18 2025,raw,reliable,https://help.x.com/en/premium-plus-price-update
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USD,subscription price per month,x_basic_us_monthly_price_2025,United States monthly price for the X Basic tier on the web.,3.0,X/Twitter,United States / from February 18 2025,raw,reliable,https://help.x.com/en/premium-plus-price-update
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USD,annual advertising revenue forecast,x_global_ad_revenue_forecast_2025,"Forecast global advertising revenue for X in 2025. X is private and does not publicly report this figure, so this should be treated as an analyst estimate rather than a company-reported result.",2260000000.0,X/Twitter,Global / 2025 forecast,raw,exploratory,https://www.reuters.com/technology/x-report-first-annual-ad-revenue-growth-since-musks-takeover-data-shows-2025-03-26/
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USD,subscription price per year,x_premium_plus_us_annual_price_2025,United States annual price for the X Premium+ tier on the web.,395.0,X/Twitter,United States / from February 18 2025,raw,reliable,https://help.x.com/en/premium-plus-price-update
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USD,subscription price per month,x_premium_plus_us_monthly_price_2025,United States monthly price for the X Premium+ tier on the web.,40.0,X/Twitter,United States / from February 18 2025,raw,reliable,https://help.x.com/en/premium-plus-price-update
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USD,subscription price per year,x_premium_us_annual_price_2025,United States annual price for the X Premium tier on the web.,84.0,X/Twitter,United States / from February 18 2025,raw,reliable,https://help.x.com/en/premium-plus-price-update
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USD,subscription price per month,x_premium_us_monthly_price_2025,United States monthly price for the X Premium tier on the web.,8.0,X/Twitter,United States / from February 18 2025,raw,reliable,https://help.x.com/en/premium-plus-price-update
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USD,annual advertising revenue forecast,x_us_ad_revenue_forecast_2025,"Forecast United States advertising revenue for X in 2025. X is private and does not publicly report this figure, so this should be treated as an analyst estimate rather than a company-reported result.",1310000000.0,X/Twitter,United States / 2025 forecast,raw,exploratory,https://www.reuters.com/technology/x-report-first-annual-ad-revenue-growth-since-musks-takeover-data-shows-2025-03-26/
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USD,annual advertising revenue,youtube_ad_revenue_2025_derived_from_quarters,"YouTube advertising revenue for 2025 derived by summing first-quarter, second-quarter, third-quarter, and fourth-quarter advertising revenue reported during 2025.",40413000000.0,YouTube,Global / 2025,derived,reliable,https://thedesk.net/2025/04/alphabet-youtube-q1-2025-earnings-report/; https://abc.xyz/investor/events/event-details/2025/2025-Q2-Earnings-Call/; https://abc.xyz/investor/events/event-details/2025/2025-Q3-Earnings-Call-2025-4OI4Bac_Q9/default.aspx; https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf
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USD,per ad-reachable user-year,youtube_ad_revenue_per_global_ad_reachable_user_year,Annual YouTube advertising revenue divided by YouTube global advertising reach.,15.97,YouTube,Global / 2025,derived,exploratory,https://thedesk.net/2025/04/alphabet-youtube-q1-2025-earnings-report/; https://abc.xyz/investor/events/event-details/2025/2025-Q2-Earnings-Call/; https://abc.xyz/investor/events/event-details/2025/2025-Q3-Earnings-Call-2025-4OI4Bac_Q9/default.aspx; https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf; https://datareportal.com/essential-youtube-stats
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USD,per ad-reachable user-year lower bound,youtube_total_revenue_lower_bound_per_global_ad_reachable_user_year,"Lower-bound total YouTube revenue per global ad-reachable user, using the company's statement that YouTube revenue across ads and subscriptions exceeded 60 billion United States dollars in 2025.",23.72,YouTube,Global / 2025 lower-bound,derived,exploratory,https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf; https://datareportal.com/essential-youtube-stats
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USD,quarterly advertising revenue,youtube_ad_revenue_q1_2025,YouTube advertising revenue in the first quarter of 2025.,8930000000.0,YouTube,Global / Q1 2025,raw,reliable,https://thedesk.net/2025/04/alphabet-youtube-q1-2025-earnings-report/
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USD,quarterly advertising revenue,youtube_ad_revenue_q2_2025,YouTube advertising revenue in the second quarter of 2025.,9800000000.0,YouTube,Global / Q2 2025,raw,reliable,https://abc.xyz/investor/events/event-details/2025/2025-Q2-Earnings-Call/
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USD,quarterly advertising revenue,youtube_ad_revenue_q3_2025,YouTube advertising revenue in the third quarter of 2025.,10300000000.0,YouTube,Global / Q3 2025,raw,reliable,https://abc.xyz/investor/events/event-details/2025/2025-Q3-Earnings-Call-2025-4OI4Bac_Q9/default.aspx
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USD,quarterly advertising revenue,youtube_ad_revenue_q4_2025,YouTube advertising revenue in the fourth quarter of 2025.,11383000000.0,YouTube,Global / Q4 2025,raw,reliable,https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf
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USD,annual revenue lower bound,youtube_total_revenue_2025_lower_bound,"YouTube revenue across advertising and subscriptions exceeded this amount in 2025. Because the company reported 'exceeded', this value should be treated as a lower bound.",60000000000.0,YouTube,Global / 2025,raw,reliable,https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf
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